Birdsell and Groake make the argument that visuals can themselves make meaning or can aid to supplement the text. In this case, since Kate appealed to her audience through visuals, their influence became highly important. According to Birdsell and Groake's ideology, visual demonstrations have the ability to convey information that can be presented visually-- whether that demonstration is direct and obvious or indirect is left to the rhetor's discretion. In El Día Que Conocí Al Chapo, Kate del Castillo's visual demonstrations are actions that are rather indirect, mostly with the goal of creating the implication of her trustworthiness. Visually, she narrates the events that led to her meeting with Sean Penn and El Chapo by giving an almost on-stage play-by-play. She audibly narrates what she was doing the day of her initial tweet as well as a chronological unfold of her meetings with Mexican druglord, El Chapo. At the same time, she appears in the frame and visually makes physical actions and gestures that creates the illusion and makes the audience feel almost as if they were present through her whole travesty. By doing so, the narrator (del Castillo) dips into logos --dealing with logic and reason. By 'acting out' the events that occurred, she invites the audience and gives them an "inside look", which makes for a very personal appeal and simultaneously increases her credibility.

     Very cleverly, del Castillo uses visual demonstrations such as her body language and physical gestures to her advantage. She also incorporates literal images and video clips that positively affect the audience's view on her and paints her, if anything, as a victim. Furthermore, the table that appears in the scenes where she is describing and 'acting out' the events, becomes a sort of visual symbol that represents that same sense of inclusion and home-- makes the audience feel included and present. 

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How does logos come in?

     Very simply put, Kate del Castillo visually shows what, according to her version, happened in the controversial scandal. She physically moves throughout the frame to give a play-by-play of the events that unfolded throughout the years. Through her visual narrative, she appeals to her audience through ethos and increases her credibility and the view on her character. This in turn, causes the audience to also be appealed through logos. Since they now view her in a higher and more trustworthy light, they believe that logically, she must be the victim and not the offending party in the case. 

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