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El Día Que Conocí Al Chapo

     On October 20 2017, in order to explain herself in a clearer and more personal manner that might better appeal to her audience, Mexican telenovela star Kate del Castillo released a 3 episode docuseries where the infamous story of her relationship and meeting with El Chapo and Sean Penn was told with, Kate narrating the events. This piece was carried out styled like an interview, where she speaks directly at the camera (as if the audience was personally interviewing her), incorporating any footage available from the time frame that she discusses. Throughout all 3 episodes, she includes input from various well-known individuals from the industry (reporters, authors, etc) and even El Chapo's lawyer talks, all in an attempt to appeal more to her audience. In the rhetorical language of each, at least one of Aristotle's appeals marks its presence; whether it be ethos, logos or pathos, or a combination of any two, this rhetorical device makes an impactful statement in Kate del Castillo's rhetorical arguments. 

     Throughout the entirety of this piece, Kate del Castillo and the director/ producer use Aristotle's Appeals to more deeply and effectively reach and gain sympathy from their audience-- as well as to protect herself and El Chapo. The film uses a lot of pathos (known to be the emotional appeal), beginning in the introduction of the first episode. They start off the narrative by talking about Kate del Castillo's 'picturesque' childhood, told by her family (parents and sister) and friends. They discuss her fierce and brave personality, always curious and full of ambition. Bringing in such important and personal connections to her life in turn, lead the audience to develop a personal connection [to the actress] themselves. It causes us [the audience] to feel like we are part of her inner circle and allows us to more deeply sympathize with del Castillo-- which is the overall goal of the series. As Aristotle pointed out in his work, pathos opens the way for the audience to be placed in an emotional state that makes them more receptive. This is exactly what Kate did by having close friends and family speak on her behalf-- the audience became more open and sympathetic to her 'honesty' and 'vulnerability'. Along with emotionally appealing to her audience through the inclusion of her immediate family, she also used videoclips that portray Mexican families that were affected by the violence executed by the Mexican government (minute 16 of the second episode). Through these clips, she kills two birds with one stone by: 1) further implying the importance of family and 2) making a public criticism towards the government-- she visually and audibly shows how the government negatively affected its citizens. 

     Ethos, which Aristotle claims to encompass the credibility and character of the individual, is exploited by the docuseries El Día Que Conocí Al Chapo. In all three of its episodes, the director brought in people from the press, "experts" on the topic and even El Chapo's own lawyer in order to enforce the use of ethos in the piece. These individuals, such as reporters from different platforms and from different countries -as well as lawyers- appeared as being interviewed. They sat directly in front of the camera and used formal narration to discuss their perspectives on Kate and her involvement in the controversy.  They used their professional titles and very formal language to appear trustworthy, positively build their character, and assert their superiority. By placing individuals who have scholarly titles and who seem to be credible, the audience then becomes more receptive and more open to actually viewing Kate as an honest citizen -who had the courage to face the Mexican government- as opposed to a criminal. All in all, the use of pathos and ethos in the docuseries, [if anything], serves to re-humanize her. 

     Overall, Kate's perspective, most personally depicted through her own Netflix docuseries, uses Aristotle's Appeals in order to better portray her view on the controversy involving her contact with El Chapo. Here, she emphasizes that she had no intention of sparking such an outrage and was simply trying to make a social critique against the government. She emotionally and ethically appeals to her audience in order to gain their sympathy and trust. 

© 2017 by Natalia Lopez. 

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